Today I’m talking about book blurbs over at my Francine LaSala Productions site. Come on by and take a look!
It’s sort of a universal truth for authors… We can knock out 60, 80, 100 thousand awesome words of story. But when it comes down to writing our cover blurbs, generally around 150 words, we feel overwhelmed, uninspired, even intimidated. Heck, as a professional copywriter, even I struggle with writing my own blurbs!
There’s more than one reason for this, and it has nothing to do with not being able to write. The main issue with blurbbing (we’re hereby making that a word) is that it’s almost impossible for any of us to create the kind of emotional distance from our work needed to see those elements that will most appeal to the would-be reader–who’s deciding to chose our books over a million others. We know why we love our books, but why should others love them?
Here are a few tips to help you craft a killer blurb:
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