Because Your Mother Wants You To…

Because Your Mother Wants You To…

bookbuzz graphicI’m interrupting this Month of Mothers today to tell you to listen to your mother. She told me she wanted you to come to Book Buzz NYC – 2013 and she is never wrong.

If you don’t come, you will only be crying into your coffee when I post all the photos and you see all the fun you missed.

If you do come, you get: 1 FREE Shplika Vodka Pink Stiletto cocktail, complimentary snacks, thanks to Diversion Books, and lots of great deals on bargain-priced signed books!

Come get BUZZED with us! It’s not too late to RSVP: bookbuzz2013@gmail.com

If you think you’re still not convinced, watch this:

Right? So see you all tonight! And if you can’t make it, don’t sweat it. We’re still going to have a great summer together here in the Shed. Lots of fun stuff planned.

Enjoy!

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162762_2662032389151_5076510_nLet’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com.

(And also, find me TONIGHT and 7 of my fave author gal pals getting our buzz on at STONE CREEK BAR AND LOUNGE at 140 E. 27th Street –between 3rd and Lexington–from 7pm to 9pm!!)

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“It’s Not A Chicken” by Richela Fabian Morgan

“It’s Not A Chicken” by Richela Fabian Morgan

IMG_6260***BOOK EXPO GOERS: Look for Richela at the Midtown Stage at 2pm Thursday!***

When I was in high school, my biology teacher Dr. Anthony DeFina had several human anatomy charts permanently adhered to the chalkboard: the skeletal system, the nervous system, the muscular system, and so on. He rarely wrote on the chalkboard, which was great because there was barely any room to write. Instead he loved pointing to his charts. He pointed to various parts of the body and, with his back to his students, called out a random name to tell him what it was that he was pointing to. He didn’t care that his dirty white lab coat—a serious sartorial choice for any high school science teacher—was a bit threadbare on the backside, or that we got to see underneath his comb-over from the rear. He would point and wait, sometimes tapping the mystery body part while we students rifled through our textbooks for the answer.

One day “Doc” (as he was affectionately known as) was particularly interested in our knowledge of the digestive system. But instead of going around the room for singular answers, Doc pleaded for a chorus. And we obliged.

“Liver!”

“Pancreas!”

Esophagus!”

This went on until he pointed to something too small to see from even the front row of desks. Exclamations turned into question marks, and the chorus was reduced to a smattering of tentative voices.

“Gallbladder?”

“Small intestine?”

Doc put down his pointer, turned to face us, and said in his best/worst Albert Einstein impression, “It’s not a chicken, it’s not a shvan, but it’s a DUCT—a bile DUCT.” Then he quacked twice before turning around and moving on. To say that we were stunned would be an understatement.

There is a reason why I am sharing this story with you. I am a duct tape crafter, but I sometimes think that it wasn’t chance or circumstance that brought me to duct tape.

IMG_2922Yes, it’s true that I began crafting with duct tape because of my kids. They were drawn to a shiny display of primary colored rolls at our local hardware store, like moths to a light. How could I say no? And it’s also true that my kids often inspire my work. Duct tape fingerless gloves or a reading pillow that looks like a book are not projects that I would have dreamed up myself.

But I think it was destiny. Because every time I start duct tape crafting, I hear Doc’s words, his quacking, and then the stunned silence of his perplexed students. Because every time I go shopping for duct tape, my inner monologue does a terrible impersonation of Doc doing his best/worst Einstein, and I sometimes find myself quacking up in the middle of the store. Because I am a duct tape crafter and I often think of how my high school biology teacher kept those anatomy charts on the chalkboard. It MUST have been duct tape.

Life is full of little stories that that can seem like coincidence. Doc and the duct story, me and my duct tape destiny. I haven’t seen or spoken to the man in almost 15 years. He doesn’t teach at my old high school anymore—is he even alive?? And what would he think of my duct tape crafting books? Would he crack a smile or make me name the parts of the digestive system?

For the past year I’ve had the pleasure of doing duct tape crafting workshops in libraries around the country. And if I’m in a particularly nutty mood, I’ll start the workshop by holding a roll of the sticky stuff up and asking if anyone knows what it is. It usually catches the kids by surprise, my incredibly silly question. Of course they know what it is! But they sometimes call it duck tape instead of D-U-C-T tape. And so I say to them in my best/worst Doc-doing-Einstein impersonation, “It’s not a chicken, it’s not a shvan, but it’s a roll of DUCT…tape!”

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Doc is part of my story, of how I got to be where I am today. I may not know much about biology, but I’ll remember that man forever. My kids know the story well, and every now and then a tiny voice can be heard in my house, doing his or her best/worst mommy-doing-Doc-doing-Einstein impersonation: “It’s not a chicken, it’s not a shvan…”

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***Don’t forget BOOK EXPO GOERS: Look for Richela at the Midtown Stage at 2pm Thursday!***

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RICHELA FABIAN MORGAN is the author of the best-selling craft book TAPE IT & MAKE IT. She is currently featured in the book ALL THINGS PAPER by Ann Martin. Her next book, TAPE IT & MAKE MORE, is coming out September 1st. When she’s not picking through her neighbor’s trash for crafty treasures, Richela teaches eco crafting at the Sheldrake Environmental Center. She lives with her husband and two children in Larchmont, New York. You can learn more about her crafts, her cooking, and her domestic follies on her website: www.richelafabianmorgan.com.

Check out Richela’s Amazon author page, follow her on Twitter and like her on Facebook. (You can also read an interview with Richela here!)

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Let’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com.

“A Motherhood Manual for Moving?” by Wendy Ely

“A Motherhood Manual for Moving?” by Wendy Ely

Kids at Sunset PointDo you ever wish motherhood came with a manual? I sure do. Especially this month.

First, let me introduce you to my family. Dan and I have a blended family. Our crew consists of one girl (my daughter) age 16. We also have Trevor (my son) and Mark (his son) who turn 15 in June and July. Alexis also has a boyfriend who has become part of our family. He is 17.

Okay… back to my story. Ten months ago Dan and I found what seemed like the perfect house for us. We felt that the landlord was easy to work with and we were eager to move in. Our hopes were crushed right away. The kitchen was too small, our landlord nagged us over everything (including what we threw away in our trash), and she had all of her mail sent to our house. These issues seemed small when we thought about our kids. The house was big enough for our crew and two cats. Our daughter was turning 16 and her boyfriend wanted to buy her a rabbit which our landlord agreed to. Both of our kids who live with us full-time were in great schools. Fine… we’ll stay here for another lease term (1 year). We reached ten months at that house.

Then… everything turned to chaos.

Imagine this… May 1st arrives. In May we have Alexis turning 16 with a giant party planned, both boys graduating 8th grade, and Alexis plays the drums in band. Besides that, she dances. May is the month where she has four dance shows in one week and a band performance the following week. And my landlord calls to say, “I need to let you know that your house went into foreclosure. I’m only telling you this in case you get some papers from the bank.”

So… I went into panic mode and we started looking for another house right away. Our landlord wouldn’t give us any information such as when the bank would be taking over. All we knew was that she hadn’t paid the mortgage all year. Our kids came home from school that day and I had to tell them that we were moving from the house they loved. Trevor doesn’t adapt well to change and began to worry. How would he get to school? What if we don’t find a house in his distract and he will have to go to another high school? The questions and worries went on and on.

The kids were our biggest concern. We didn’t want Trevor to stress over the move and we didn’t want to interrupt Alexis’ sixteenth birthday party or make them switch schools. But we also didn’t want to have the bank take over and be kicked out on the street. So we decided to evaluate our options and pick the best choice.

The problem with our area is that there really is a small number of middle class homes. You either find upper class or low… not much to choose from in the middle ground where we needed to be. Dan and I spent two days driving up and down the streets of the neighborhood we wanted to be in with hopes of finding a “For Rent” sign. Luck was on our side the second day and we found two houses right across the street from the school. We signed the lease the following day.

This new house is a lot nicer than our old house, has the right number of bedrooms with an extra bathroom, has a mini office space for me, we get to have our pets, we’re now in a safer neighborhood, and the best part… the house is across the street from the high school!

Moving was hard. Our old landlord spewed us a bunch of lies and tried bribing us to stay there even though she was losing the house. She also tried threatening us for breaking our lease. Because she lived next door, she knew our schedules and tried making contact with us whenever we went over there. We even found her walking strangers through our house without letting us know first. This inspired us to move faster.

And I have great kids. Alexis insisted that we postpone her party so we had a small birthday celebration. She had so many school projects to finish up she wasn’t able to help move often. Trevor stepped in and did extra, giving her time and us some help. On performance nights, Dan and I moved a load of stuff, ran home to change into “good clothes”, and headed over to the school. By the time we’d arrive home for the night, we’d be ready to drop with exhaustion.  And… we ate lots of restaurant food.
We’d went with our gut instinct it and it turned out to be the right thing for our kids. We often say we’d love a manual on motherhood, but you know what? We have them already. Our hearts and instincts are our manuals. My son confirmed this the first night at our new house when he gave me a hug, and said, “I love our new house.”

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WENDY ELY lives in Phoenix, Arizona, with her children and her own real life hero. She keeps busy writing romantic suspense and contemporary romance novels, spending time with her family, and taking care of two cats. No matter what, Wendy believes in true love and happily ever after which she provides in her novels!

Connect with Wendy:
Amazon (check out her current releases)

Facebook

Twitter

Goodreads

Email: authorwendyely@gmail.com

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Let’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com.

“What Are You Doing Mummy?” by Monique McDonell

“What Are You Doing Mummy?” by Monique McDonell

Alpha_Dating_finalI started writing again when my daughter was four.  I always wrote as a child. I’d studied Creative Writing as part of my degree and took a slew of writing courses when I was childless. When my daughter was about to start her final year of preschool I found a course called “First Page to First Draft in a Year.” It ran once a week at my state writers’ centre, which was over an hour away.

Taking the course would be a big commitment both time-wise and money-wise for me. More than that it was a bold move because it meant I was admitting to myself and the world who I wanted to be.

I boldly signed up for the whole year so I wouldn’t quit half way. As soon as I sent my money off I knew with certainty I’d have a book at the end of the year. It might not be a great book but it would be a book. I’m not a competitive person at all where others are concerned but for myself I’m very goal oriented.

I went to the first day of that course and I was terrified. I remember the sweaty palms, the nervous introductions and the anxiety that zipped about the room. Still, I went back the next week. I began writing my novel in earnest.

That lead to the question: “What are you doing mummy?”

And the answer was: “I’m writing a book.”

I had other things to do. I had volunteer commitments, part-time work and a husband who was away fifty percent of the time and who worked weird impossible hours.

My writing time happened when my daughter watched her favourite TV shows. That allowed me around one uninterrupted hour a day on a good day. (I know lots of people write when their children sleep, but my little treasure was awake till eleven each night and slept with me when my husband travelled.)

Every week though I managed to do my homework for class and move through the story. It felt achingly slow but as I wrote I felt parts of myself come alive. I was energised by the new friendships I made in that group and stimulated by the different conversation.

I kept writing and I did indeed have a first draft at the end of that year and my daughter was very proud of me.

I was worried that my writing took time away from her when I was selected to attend a week long writers seminar, when I went on weekends away with my writing group or joined the RWA and jetted off to conferences or when I said “hold on a minute, let me just finish this paragraph.”

I never really stopped to consider what I might have been giving her by pursuing this dream.

I gave her a love of words and books. We don’t open candy during advent, we open a Christmas book a day and her favourite outing is to the huge bookshop in our city.

I taught her to have a go. It’s okay to enter competitions and maybe just maybe you’ll place or win.

I gave her resilience because there’s nothing like seeing mummy get a few rejection letters and keep on going to teach resilience.

I gave her friends who like to write. Now she and my writing buddy’s daughter are great friends and they like to attend writing workshops together and they also enjoy horse-riding together.

I showed her ingenuity by becoming an indie author and taking my journey into my own hands.

Finally I encouraged her imagination by using my own. She has started writing her own novel. She’s twelve and has 75,000 words of a novel under her belt.

Sometimes as mothers I think we’re so hard on ourselves. We feel guilty for stolen moments, fulfilling our secret desires and following our dreams. We probably we have it backwards because aren’t those the things we want for our own daughters?

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mon webMONIQUE MCDONELL is an Australian author who lives in Sydney’s Northern Beaches with her husband and daughter. Her third novel, Alphabet Dating, was released this month.

Find Monique online!
http://www.moniquemcdonell.com.au
https://www.facebook.com/MoniqueMcDonellAuthor
https://twitter.com/MoniqueMcDonell

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Alpha_Dating_finalSerena’s friends have a plan to get her dating again – 26 dates in a month – one for every letter in the alphabet. What could possibly go wrong?

When Serena Sanders reluctantly agrees to participate in the Alphabet Dating Plan she knows it will be tough but there’s so much she hadn’t factored in. Who knew men were so complicated? Not Serena.

As she begins dating her way through the alphabet she starts to learn more about herself and her friends than she ever expected as secrets and hidden agendas are revealed. Alphabet Dating is a love story – a tale of lost love, unrequited love, platonic love and ultimately it’s about learning to love again.

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Let’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com.

Five for Friday: Kelly “Crib Notes” Perotti

Five for Friday: Kelly “Crib Notes” Perotti

Today I welcome another one of my favorite parent bloggers, Kelly “Crib Notes” Perotti, to the Shed! Kelly’s Crib Notes is essential reading for all new parents–especially new-parents-to-be, who are swamped with information about the business of having a baby, and need help figuring out which end is up. (Hint: The “end” in the diaper is not the “up” end.)

CribNotes Cover

Kelly’s also a cool lady. Her online community is always overflowing with helpful advice and tips, and no “judgy-ness,” which is so rampant in many mom communities. So you should join her online. In fact, you should join it now. Here’s how:

Facebook

Twitter

Blog

Now let’s meet her!

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1. Can you tell us how Crib Notes came to be?

I always wanted to write a book, so I did! No, but really—I played around with a few ideas for novels, but it never really came full circle in my mind, let alone on paper (on screen?). Shortly after I had my second baby, I was thinking about ALL of the info that is out there—all of the options, all of the opinions, all of the misconceptions, all of the contradictions! Crib Notes is, as the name suggests, a little bit of everything, a shortcut through all the info that would be too overwhelming to research individually.

As for the process, I just wrote. And wrote and wrote. It all happened really fast. Crib Notes was officially listed as published and available for sale about a month before my younger son turned one!

2. What did you learn about yourself writing and marketing that book?

The quick summary and bio on the back cover took me longer to write than the actual book. I don’t know why that is, because I usually have no problem talking about myself 😉 But I have heard that it’s a common problem!

I was well-aware that, since Crib Notes is self-published, there’d be no publicist waiting with a stack of review copies or setting up book signings. That’s where Facebook came in. Word of mouth is amazing, and technology increases that power exponentially. Even more than the copies that I’ve sold, I love the little community that we’ve created.

3. We live in a culture that feels really judgmental of moms. Maybe I think this because I am 1) a mom 2) sometimes overly sensitive. But seriously, there does seem to be a lot of it going back and forth, and the worst part of it is when it happens between moms. Can you share your thoughts on this–and maybe some solutions? 🙂

Oh, this is not a made up thing. Sadly, the Mommy Wars definitely exists. I often feel judgment sneaking in—both of myself and other moms—but I try to operate from a place of learning. The more you know, right?

I have posted this to my site in the past, and it really rings true for a lot of people. I wish there was a quick solution, and that this was easier to do in real life…

I’m so thankful to be friends with women who gave birth naturally at home, and in the hospital with an asap epidural; whose babies never tasted a drop of formula, and those who never nursed a baby at their breast; who has more children than limbs to hold them with, those who struggle with one, and those who have accepted another’s baby into their heart; those who co-slept, and those who cried-it-out… I think it makes me less judgmental and more educated; a better friend and a better mom.

4. In your spare time (ha ha ha), you know, when you’re not raising kids and blogging and connecting mothers, what are you doing?

Aside from my “baby” Crib Notes, I have two boys, a husband, a puppy, and a (very nearly) full-time job. So, yeah, not much free time here! As much as I complain about there not being enough hours in a day, or struggling to multitask without starting everything and finishing nothing, a full schedule is not a bad problem to have, really.

I like to bake (and then eat what I baked), I like to read, I’m wannabe-crafty, and of course I like connecting with other moms!

5. Is there another book in your future you can share about? And if not writing, what else do you see yourself doing in the future?

I’d love do another book. I have lots of children’s book ideas swirling in my head. Right now, they’re just dreams, but hopefully someday they’ll be reality! I try to think long term, but to keep myself sane (and somewhat organized) right now, my “future” is t-ball games Tuesday and Wednesday nights, a big work assignment due Thursday, and pizza and wine Friday night 🙂

BONUS QUESTION: What to Expect When You’re Expecting somehow became a film, which opens the door for other parenting guides as well! If Hollywood came to you tomorrow and optioned your book, what would the story be? And who would play the leads?

Ahh, if only! From your mouth to Hollywood’s ears…

As I was working on Crib Notes, I had the idea to add a really fun section at the end; it’s a collection of Mommy Confessions. I sourced the best (and worst) stories from a wide range of friends of all ages, and compiled them into this funny, touching, gross, little section. It’s my favorite part of the book. The idea of reenacting some of the tales as a movie would be amazingly funny.

Leads… the stories are from me and my friends, so casting look-alikes would be so fun! Hmm, I used to hear that I looked like Jennifer Anniston, but that was before she found Pilates and a flat iron 😉 A mom-ized version of Zooey Deschanel may be a little closer to me these days.

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Thanks for stopping by, Kelly!

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yellow - CopyKELLY PEROTTI is the author of Crib Notes, candid look at conception, pregnancy, and parenthood, and writes at http://www.CribNotesKelly.com. She gained her insight and expertise during a nine month course called Pregnancy and continues on-the-job-training mothering two boys just eighteen months apart in age. Her juggling act of kids, self, marriage, and work is chronicled at http://www.CribNotesKelly.com. Your comments and communications are welcomed on Facebook and Twitter @CribNotesKelly, or at CribNotesBook@gmail.com.

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Let’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com.

Who Wore it Better?

Who Wore it Better?

Or, My Literary Idol Used the Same Cover Art…

A Re-Share for Julie Valerie’s Hump Day Blog Hop!

A funny thing happened to me while I was searching for “Margaret Atwood” on Kobo:

Image.ashxAnyone who has known me for the past thirty or so years knows I’m obsessed with Margaret Atwood. That Surfacing still surfaces in me sometimes to unhinge me. That The Handmaid’s Tale blew my mind, and is always a handy reference for when people don’t treat women so nicely. That Cat’s Eye still creeps into my consciousness years after I’ve read it.

I’m a FAN.

And anyone who knows me, or knows of me, essentially anyone I’ve begged, cajoled, harassed, annoyed to buy my first novel over the past three years (when I initially self-published it and then again when it got picked up by Diversion Books), probably sees this when they close their eyes and someone says my name:

Rita Hayworth's ShoesWell, I suppose it was bound to happen someday, huh? With stock art being so accessible to everyone. I’m actually shocked it hasn’t happened yet!

But Margaret Atwood!

Such big shoes to fill… An author in whose footsteps I’ve always wanted to follow…

Okay, you get it. So what now?

What’s an indie author of quirky women’s fiction to do when the indelible imagery of her first wacky book will now no longer be fully hers? Now that a superstar, a goddess of letters, will also be using it? What’s a girl to do?

Here’s what her story’s about (Byliner; May 2013):

Image.ashxThe internationally bestselling diva of dystopias is back with a new installment of “Positron,” her darkly comic Byliner Serial about life in a Big Brother America of the near future.

In the seemingly well-adjusted world of Consilience, it’s dawning on the residents that they’ve thrown away the keys to more than their ragged former lives outside the high walls of their gated community. When they volunteered for this new social experiment, they also gave away the keys to their destinies, even their hearts.

Ask Charmaine and she’ll tell you her husband is a dead man. Sure, marriage can be murder, but when Charmaine plunged a deadly hypodermic needle into Stan, because it was part of her job–dispatching undesirables in Positron Prison–Stan survived. His former jailer, a libidinous security chief named Jocelyn, had switched out the death drugs for knockout drugs and drafted him into a plot to undo the increasingly sinister social scheme. In so doing, she promoted him from her sexual plaything to full-blown subversive. The underground is housed in a manufacturing plant of one of Consilience’s most successful products: sexbots, made to order.

Love, however, is not made to order, and despite a Darwinian labyrinth of betrayal after betrayal, including wild extramarital encounters and, yes, murder, Stan can’t stop thinking about Charmaine. Not only because someone has requested a sexbot replica of her but because, well, she’s home in a world without homes. In “The Heart Goes Last,” one of Atwood’s darkest and most deviously entertaining inventions yet, the human heart proves more resilient and true than any mail-order machine.

And here’s what mine’s about (Diversion Books; May 2012):

Rita Hayworth's ShoesAmy Miller gets dumped on her wedding day and everyone knows it’s for the best her relationship with David had eaten away at her for years. Except for Amy… When her best friend, Jane Austen-Rabinowitz, and Jane’s sagacious six-year-old daughter, Zoe, convince Amy to treat herself to an extravagantly priced, super-cute pair of shoes, which purportedly once belonged to a siren of the silver screen, she balks at first, but their allure soon wears her down. Once they are hers, her life turns around. She gets refocused on her career and meets a true kindred spirit, the also-jilted English professor, Decklin Thomas. She’s not attracted to Deck at first. But when circumstances lead to them spending more time together, they bond, and Amy starts to believe she may have found her soul mate. But when Deck’s former wife goes missing, again, the perfect romance may not be what it seems…

Sparkly and witty as a 1940s screwball comedy, and filled with quirky characters and lots of delightful surprises, Rita Hayworth’s Shoes is a story of bouncing back, a heartwarming and potentially heartbreaking romance, and even a mystery rolled into one fun, hilarious page-turner.

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So I gotta ask… Just like the magazines do…

Who wore it better?

Please leave me a comment and let me know what you think. I promise, I won’t be too devastated if you like hers better. I mean, come on… She’s freaking Margaret Atwood!  My favorite Canadian writer just after Samantha Stroh Bailey. 🙂 (Whose cover looks nothing like ours. But who gets to be in this article because in all honesty, she’s the one who found the Atwood cover.)

FLNov22Bigpaperback But Ms. Atwood, if you’re reading, I’m sure Sam wouldn’t mind sharing jacket art with you, too. I, for one, am honored to finally  have something of mine that compares to yours!

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Like to party? Hop along the Hump Day Blog Hop on Julie Valerie’s Book Blog. Click here to return to the Hump Day Blog Hop.

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162762_2662032389151_5076510_nLet’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com.

“Sick & Tired! No More” by Jennifer Ross

“Sick & Tired! No More” by Jennifer Ross

IMG_0558I get so frustrated every time I read about the American Childhood Obesity rates doubling in children and tripling in adolescents in the past 30 years and that the current generation of children is not expected to outlive their parents due to childhood obesity. As an American mother, it saddens and disappoints me that we do not take the time to make our family’s wellness the #1 priority. Instead, it has become the last priority after work, housework, laundry, hair, nails, shopping, etc… I get sucked into this unhealthy priority list too – so I get it! But, it’s serious and it comes down to life or death for all of us and our kids!

Let’s stop the insanity! Join me now in taking some baby steps in creating a nutritious family lifestyle. Here are 4 simple things that we can do now. And they are all easy and inexpensive:

1. Replace with Water

  • Take away ONE juice, coffee, soda, or sports drink and replace with water every day.
  • Try 50% juice with 50% water and naturally decrease the amount of sugar your kids take in every day.
  • Add real fruits such as oranges, strawberries, lemons, and raspberries to your water for some zest.

2. Focus on Food

  • Take a free-guided tour at your local Whole Foods Market and get educated!
  • Get access to fresh produce by joining a community garden or starting a backyard garden.
  • Local, organic farms have become more abundant across the US.  Find a local farm, ask for a tour, and volunteer with your kids.

3. Get Back to Basics! 

Fruits, veggies, meats and seafood – bake, barbecue, grill, broil, steam or eat them raw, when appropriate!

4. Get Outside. 

Whatever the season, let’s get the family outside.  Appreciate nature and the outdoors by going on a walk, hike, bicycle ride or just play a game of tag!  This doesn’t cost money; it just requires us to reprioritize our family’s time.

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Keep it simple, make it a slow transition, and have fun. These tips will slowly lead us to a more nutritious lifestyle and help unravel our unhealthy habits.

Wouldn’t it be wonderful to hear about how American families proactively took a stand to decrease childhood obesity and succeeded? Can’t wait, but, in the meantime, take on the challenge with your own family and savor the journey!

HB-Logo-Trans

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Screen-shot-2013-05-08-at-9.11.00-AMJENNIFER ROSS is Creator & Marketing Strategist of HeartBeet Cafe. While Jen’s successful corporate background was in marketing, relationship & event strategy, her true passion lies in educating kids and families about leading healthy and fit lifestyles. Her transition from a 16-year career in Manhattan to a home-based entrepreneurial career, has afforded her several opportunities including the development of community-based fitness and nutrition initiatives along with the creation of Active on Long Island TV segments that were featured on the My Long Island TV Show (mylitv.com) on Verizon FiOS1. Jen’s primary endeavor and passion, HeartBeet Café, focuses on teaching elementary students how to make healthier and more nutritious food choices and prepares and delivers healthier lunch options for both kids and adults.

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Let’s connect! Find me on Twitter and Facebook, and email me: francine@francinelasala.com